In a world where car head-up displays are apparently so terrible that drivers would rather navigate with a paper map and a pair of binoculars, Jaguar Land Rover has heroically leapt into action. The automaker—long celebrated for its commitment to innovation, like cramming as many screens as possible into every vehicle—is now dumping $180 million into a tech hub so their engineers can finally fix what generations of HUDs have failed to do: display things right on the windshield without confusing everyone involved.

Inside sources whisper that the new tech will allow drivers to see the road, their speed, and possibly the entire IMDB page for their favorite show—all while never having to glance at pesky gauges or, heaven forbid, their phones. Skeptics predict the system will also alert drivers if they start falling asleep, though early adopters worry the flashing lights might just give them a seizure instead. All this so you can keep your eyes on the road, or at least on your windshield, where the future of distraction looks brighter than ever.