In a bizarre twist, travelers to Canada are advised to pack not just their sunscreen, but also oxygen tanks and a GPS device to navigate through the thick haze of smoke. The wildfires, which have been raging since mid-May, have become so intense that they've started their own Instagram account, gaining more followers than the Canadian government's official handle. The smoke has become so iconic that it's being merchandised on t-shirts and mugs, with slogans like "I survived the Canadian Smoke Apocalypse."

As a precaution, the Canadian government has issued a travel advisory warning tourists of the risks of involuntary smoke-filled selfies and the potential for getting lost in the haze while trying to find a Tim Hortons. Meanwhile, NASA satellites are having a field day capturing the dramatic images, which are being mistaken for scenes from a new Mad Max movie. Despite the chaos, the Canadian Tourism Board is promoting the smoke as a unique attraction, billing it as "the most Instagrammable air quality in the world."