In a shocking turn of events, a group of people realized that dumping ice water over their heads was actually a brilliant way to raise money. Who knew? It turns out that the Ice Bucket Challenge, which became a viral sensation back in 2014 by raising a staggering $115 million, was more than just a quirky social media phenomenon—it was a groundbreaking fundraising strategy.

With the unprecedented success of this campaign, experts are now calling for a revival of the challenge every hour, on the hour, for the rest of eternity. This bold new approach is expected to not only cure ALS but also solve world hunger, achieve world peace, and guarantee that everyone will always have a good hair day. In other news, sanity has officially taken a permanent vacation.