Apple CEO Tim Cook is set to face audiences this week, but don't hold your breath for a new gadget that will save the world from itself. His biggest problem, however, is not the lack of innovation coming from Cupertino; it's the existential crisis he's facing due to his fading influence with President Trump. Apparently, choosing not to join Trump on his Middle East tour was a recipe for disaster, as Trump proceeded to publicly roast Cook, praising other CEOs like Jensen Huang of Nvidia for not being complete party poopers.
Cook's woes are compounded by a 25% tariff threat on iPhones not made in the U.S., which is essentially Trump's way of saying, "Hey Tim, love the turtleneck, but build those iPhones here or else." Meanwhile, Apple's stock is tanking, and their AI efforts are lagging behind, leaving Cook to wonder if his career has been nothing more than a long, poorly managed game of "keep the iPhone sales going."