Khloé Kardashian has officially popped her way into the protein craze with a snack so extra, it comes dusted in “Khloud dust” — a magical powder blend of milk proteins and imaginary fitness fairy dust. Because why settle for boring old steak and eggs when you can get muscle definition from a popcorn bag that promises seven grams of protein and zero trace of common sense?

Khloud Protein Popcorn is here to save your snack time from the horrors of regular, boring popcorn by being seed-oil free, gluten-free, non-GMO, kosher, and infused with Kardashian-level confidence. The flavors? Oh, just some casual masterpieces like Olive Oil & Sea Salt (for when you’re feeling fancy), Sweet & Salty Kettle Corrn (because spelling is overrated), and White Cheddar (the snack that says “I lift but also Netflix”).

Khloé, who swears she’s “not someone who sits down and has steak and eggs all day long,” decided to create this snack so she and the protein-needy masses don’t have to suffer terrible-tasting protein powders anymore. Because nothing says “muscle gains” like grabbing a bag of Khloud while shopping at Target, followed by a celebratory selfie featuring Bobby-approved haul vibes.

So ditch your gym shakes and let Khloé’s popcorn dust do the heavy lifting. After all, who needs actual protein when you’ve got celebrity sparkle in every kernel?